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This very interesting tasting was organized by Bob Bilenchi and Rosemary Lauder, who presented it with the assistance of Frank and Jackie Carson and Max and Pat vom Steeg.
Usually, we judge wine on merits of appearance, aroma, taste and finish without attention to cost. For this tasting we judged the wines as usual, but combined our impressions into a single number – the price that a vendor should charge. Were we to set a price higher than the vendor price, that would represent good value and the ratio would be a figure of merit.
This was a blind tasting to avoid label prejudice. The wines were selected from suggestions by members and from Bob’s research on “value wines”. Bob did an excellent job in presentation, announcing only the varietal content or style, and instructing on how to establish a price. We just had to fill in a price.
Here are the results.
Wine Varietals Peceived Actual Ratio
Frontera Concha Y Toro (Chile) 2008 Chardonnay $8.81 $4.00 2.20
Honeymoon (Calif.) 2007 Viognier $11.26 $5.99 1.88
337 (Lodi Calif.) 2006 Cabernet Sauvignon $11.80 $9.99 1.18
Luzon (Jamilla Spain) 2007 Monastrell/Syrah Blend $9.73 $9.99 1.04
Monastrell (Mourvèdre) - 65% Syrah - 35%
J. Lohr (Calif.) 2006 Cabernet Sauvignon $15.72 $15.99 0.98
Babich (New Zealand) 2008 Sauvignon Blanc $11.02 $11.99 0.92
Clos de Los Siete 2006 Bordeaux Blend w Syrah $13.30 $14.99 0.89
Malbec - 45% Merlot - 35% Cab.Sauv. - 10% Syrah - 10%
The top valued wine, Frontera Chardonnay, is produced in magnums, and the actual price reflects that of a three quarter liter bottle. The next highest valued wine, Honeymoon Viognier, is only sold at Trader Joe’s.
The wines were accompanied by good breads and a nice variety of cheeses, a French Brie, a Spanish Manchego, and an Irish Dubliner.
Our tasters, as usual, did very well in recognizing the quality of the wines. And they had a lot of fun doing it, while finding some high value wines to buy and enjoy later as well.
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